Why IDFA Changes Will Challenge Marketers and Publishers?
Mobile app marketing in Apple’s world is heavily dependent on IDFA. IDFA is basically a feature that helps app target their users within the third party which is ultimately helpful in growing app reach. In this article, we will give a basic introduction to IDFA and mention its importance for marketers and publishers.
We will also talk about the changes expected in IDF policies and some current IDF alternatives.
What is IDFA?
IDFA is an abbreviation for Identifier for Advertisers which is actually a Device Identifier that is given to an iOS device. What you need to keep in mind regarding this device is that it is exclusively for apple devices having iOS installation. For android devices, there is a separate android Identifier which is referred to as AAID (Android Advertising ID).
Why It Matters for Marketers and Publishers?
IDFA marketing is a good advantage to both the marketers and the publishers. It helps marketers and publishers target and measure their users within third-party apps. This makes it easier for them to increase visitor conversions and larger audience reach.
What’s changing with IDF?
It is expected to observe some IDF changes in their policies this year. As a result of this change, users will have to provide their consent to the app for using IDFA services. This will make IDFA an option for users instead of compulsion and will ask them whether you want to permit IDFA or not.
The Current Alternative to IDFA
SKAdNetwork is considered to be the best alternative to IDFA in the present situation. It is an Application Programming Interface that is developed by Apple to measure the level of success of a marketing campaign along with keeping user’s privacy. This network is formed by three parties. One is the Ad Networks that will be responsible for signing the ads and get notifications upon conversions. The second one is the Source apps that will display the ads provided to it by the Ad network. The third and the last one is the Advertised Apps whose ads will appear in the signed ads.
Conclusion
This was a short guide on IDFA, its importance, changes, and alternatives. For detailed content, click this link to know more about IDFA. Feel free to leave your questions in the comment section and we would love to answer.
